Smriti Mandhana Appointed as UNICEF India Celebrity Advocate

Smriti Mandhana Appointed as UNICEF India Celebrity Advocate

#GS-2 #Governance & Social Justice #Current Events #International #Vulnerable Sections #Women #Important International Institutions #Groupings & Agreements Involving India and/or Affecting India's Interests

Key takeaways

  • UNICEF India named Indian cricketer Smriti Mandhana as its Celebrity Advocate on the International Day of the Girl Child on 11th October 2026.
  • Mandhana is an Arjuna Awardee and two-time ICC Women's Cricketer of the Year who won the 2025 ICC Women's Cricket World Cup with Team India.
  • Founded in 1946, UNICEF became a permanent UN body in 1953 and operates under the framework of the Convention on the Rights of the Child (1989).
  • India began its partnership with UNICEF in 1949 and holds a seat on its 36-member Executive Board for the Asia-Pacific region through 31st December 2027.

Why in News

  • On the International Day of the Girl Child held on 11th October 2026, UNICEF India named Indian cricketer Smriti Mandhana as its new Celebrity Advocate.
  • Her role focuses on promoting equal rights and opportunities for children, with a special emphasis on empowering adolescent girls.
  • Mandhana is an Arjuna Awardee and has won the ICC Women's Cricketer of the Year award twice.
  • She was a key member of the Indian team that won the 2025 ICC Women's Cricket World Cup.
  • She has earlier worked on UNICEF-International Cricket Council (ICC) campaigns about gender equality and life skills, along with UNICEF's Promise to Children campaign.

United Nations Children's Fund (UNICEF)

  • The UN General Assembly established this organisation on 11th December 1946 to help children affected by World War II.
  • It was initially called the United Nations International Children's Emergency Fund, but in 1953 it became a permanent UN agency and took the name United Nations Children's Fund.
  • The international headquarters of this organisation is located in New York City, USA.
  • Its main mandate is to protect children's rights, meet their basic needs, and help them achieve their full potential.
  • The Convention on the Rights of the Child (1989) serves as its main operational framework, recognizing children's civil, political, economic, social, and cultural rights.
  • A 36-member Executive Board governs the organisation, with members elected by the UN Economic and Social Council (ECOSOC) for 3-year terms.
  • The agency receives no automatic UN budget and relies entirely on voluntary contributions from governments, private companies, civil society, and individual donors.
  • UNICEF started its operations in India in 1949 and set up its main Delhi office in 1952.
  • India serves on UNICEF's Executive Board in 2026 representing the Asia-Pacific region, with its term running until 31st December 2027.