NITI Aayog's Strategic Roadmap to Make Ayurveda a Global Healthcare Leader

NITI Aayog's Strategic Roadmap to Make Ayurveda a Global Healthcare Leader

#GS-2 #Governance & Social Justice #Health #GS-3 #Economy #Growth #Current Events #National #Ayurveda #NITI Aayog

Why in News

  • **NITI Aayog** released a report titled **Strategic Roadmap for Making Ayurveda Global**.
  • This report analyzes why **Ayurveda** stays behind **Traditional Chinese Medicine (TCM)** in international markets.
  • It outlines a phased action plan from **2025 to 2047** to help **Ayurveda** gain global recognition by India's independence centenary.

Current Status of Ayurveda Globally

  • Exports of Ayurveda and herbal products grew from **USD 1.09 billion in 2014** to **USD 2.16 billion in 2023**, reaching around **150 countries**.
  • Nearly **30 countries** now formally recognize Ayurveda using different licensing systems and academic partnerships.
  • India has over **355,000 trained Ayurveda practitioners**, but **95%** of them work only within India.
  • Research on Ayurveda takes place in nearly **70 countries**, aided by the **WHO Global Traditional Medicine Centre (GTMC)** in **Jamnagar, Gujarat**.
  • Institutions like the **University of Mauritius** and **Western Sydney University** host **Ayush academic Chairs**, though a uniform global curriculum is missing.
  • The **WHO** included **Ayurveda, Siddha, and Unani (ASU)** in the **ICD-11** classification under its **TM-2** module.
  • The **WHO** started coding ASU treatments under the **ICHI** framework to improve tracking, billing, and global clinical research.

SWOT Analysis: Strengths of Ayurveda

  • Ayurveda focuses on preventive health and overall wellness, matching the modern global demand for holistic healing.
  • Its **Prakriti-based** system uses plant therapies to provide personal health solutions for each individual.
  • Backed by **over 5,000 years** of knowledge, global **Yoga** adoption, and **WHO ICD-11** inclusion, Ayurveda holds high cultural trust.
  • Ayurveda works well alongside modern medicine, especially for **chronic diseases, preventive health, and rehabilitation**.

SWOT Analysis: Weaknesses of Ayurveda

  • Many foreign nations do not treat Ayurveda as an official medical system and lack clear regulations for it.
  • A shortage of certified Ayurveda doctors abroad and missing international study standards slow down its growth.
  • Because Ayurvedic treatment depends on the individual, producing **Randomized Controlled Trial (RCT)** evidence remains difficult.
  • High testing costs, uneven **Good Manufacturing Practices (GMP)** quality, and a lack of health insurance coverage limit foreign sales.

SWOT Analysis: Opportunities for Ayurveda

  • Programs like **Ayush Chairs, Ayush Scholarships, and the Ayush Visa** can help Ayurveda expand across borders.
  • Working closely with the **GTMC** and applying **ICHI** health codes will build international confidence in Ayurveda.
  • The **USD 1 trillion global wellness market**, alongside rising **Medical Value Travel (MVT)**, offers huge growth options.
  • Conducting solid scientific research and sharing clear evidence will boost Ayurveda's international standing.

SWOT Analysis: Threats Facing Ayurveda

  • Lack of coordination between doctors, scientists, colleges, factories, and regulators delays international success.
  • Exporters sell most Ayurvedic goods as **dietary supplements** instead of **prescription medicines**, reducing their market value.
  • Rapid growth of **Traditional Chinese Medicine (TCM)**, backed by government support, creates stiff competition.
  • Balancing core ancient Ayurvedic concepts with strict modern scientific rules remains a tough task.

Ayurveda Compared with Traditional Chinese Medicine

  • **TCM** has over **34,000 licensed acupuncturists** in the US across **47 states**, while **Ayurveda** has only about **5,000 practitioners** abroad.
  • Exports of **TCM** reach **USD 5.4 billion**, compared to **USD 2.16 billion** for **Ayurveda in 2023**.
  • China built over **30 overseas TCM centres** using the **Belt and Road Initiative (BRI)**, whereas India relies on **Ayush Information Cells** and the **GTMC**.
  • Countries like the **US, Japan, and Germany** offer health insurance for **TCM**, while **Ayurveda** insurance remains limited outside India.
  • **TCM** benefits from a dedicated **ISO technical committee** for quality standards, which **Ayurveda** currently lacks.

Short Term Strategy: Building the Foundation (Up to 2029)

  • Form a high-level **Mission Steering Group (MSG)** under the Ayush Minister to guide trade, education, research, and diplomacy.
  • Launch a **Global Ayurveda Register (GAR)** under **NCISM** to verify credentials and offer professional training for global doctors.
  • Build a **Global Information Portal** offering clear details on foreign visas, licenses, and official health rules.
  • Speed up **WHO-GMP** quality certificates for top Ayurvedic medicine makers and publish a public directory of certified facilities.
  • Create an **Export Edition of the Ayurvedic Pharmacopoeia** that sets strict safety standards for raw materials and heavy metals.
  • Launch a real-time **Ayurveda Trade Dashboard** and assign accurate **HS codes** to boost trade under **Free Trade Agreements**.

Medium Term Strategy: Market Integration (Up to 2035)

  • Register main Ayurvedic medicines under the **European Union (EU)** **Traditional Herbal Medicinal Products Directive (THMPD)** framework.
  • Test medical insurance coverage for Ayurvedic remedies in selected **OECD** nations on a pilot basis.
  • Sign **Mutual Recognition Arrangements (MRAs)** with **G20, BRICS, and ASEAN** partners to allow doctors to work abroad easily.
  • Offer Ayurveda elective courses in foreign medical colleges using the existing **Ayush Chair** network.
  • Create medical tourism centers abroad, starting in **Mauritius**, with bundled **Ayush Visa** deals covering treatments and online follow-ups.
  • Conduct clinical trials in multiple countries via **WHO Collaborating Centres** and update the **Traditional Knowledge Digital Library (TKDL)**.

Long Term Strategy: Systemic Integration (Up to 2047)

  • Integrate Ayurveda officially into the national healthcare systems of **at least 20 countries**.
  • Secure health insurance cover in **at least 10 countries** for conditions like back pain, knee arthritis, stress, and women's health.
  • Establish a network of **International Ayurveda Centres of Excellence** providing medical care, training, research, and public health tracking.
  • Position Ayurveda globally as an evidence-backed, highly trusted healthcare choice by **2047**.

Conclusion

  • **NITI Aayog**'s roadmap turns Ayurveda from wellness spa treatments into a fully regulated global pharmacy system.
  • Combining ancient knowledge with modern scientific testing will help India match the international success of **Traditional Chinese Medicine**.
  • Standardized licensing and quality control convert India's cultural heritage into real economic strength.
  • This long-term effort aims to make Ayurveda a core pillar of worldwide healthcare by **2047**.