E-Commerce Council of India (ECCI) Launched by IAMAI

E-Commerce Council of India (ECCI) Launched by IAMAI

#GS-3 #Economy #Infrastructure #Science & Technology #ICT #Current Events #National

Why in News

  • The Internet and Mobile Association of India (IAMAI) launched the E-Commerce Council of India (ECCI) in Bengaluru to strengthen digital trade.

About E-Commerce Council of India

  • The ECCI is India's first national industry body that connects private e-commerce platforms, logistics firms, payment providers, and government regulators under one umbrella.
  • The council functions directly under the guidance of its parent organization, the Internet and Mobile Association of India (IAMAI).
  • It aims to give the entire digital trade sector a unified voice during policy discussions with government authorities.

Key Functions of the Council

  • The body works closely with government officials by providing research data to guide policies on digital payments, online shopping, and consumer safety.
  • It helps Indian businesses, exporters, and MSMEs sell their products globally by making cross-border shipping and logistics easier.
  • The council creates simple frameworks that help small businesses move online and connect directly with national and global buyers.
  • It prepares guidelines to promote modern tools like AI-powered commerce, quick delivery logistics, and fast digital payment systems.
  • The organization plans to organize the annual Indian E-Commerce Summit (IECS) to discuss growth strategies with policy leaders and industry experts.

Strategic Significance

  • It brings various online sectors like travel, shopping, transport, and direct-to-consumer businesses together to solve shared problems.
  • Better cooperation between the government and businesses will create stable rules, attracting long-term funding and new technology into India.