E-Commerce Council of India (ECCI) Launched by IAMAI

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The **Internet and Mobile Association of India (IAMAI)** launched the **E-Commerce Council of India (ECCI)** in **Bengaluru** to strengthen digital trade.

The **ECCI** is India's first national industry body that connects private e-commerce platforms, logistics firms, payment providers, and government regulators under one umbrella.
The council functions directly under the guidance of its parent organization, the **Internet and Mobile Association of India (IAMAI)**.
It aims to give the entire digital trade sector a unified voice during policy discussions with government authorities.

The body works closely with government officials by providing research data to guide policies on digital payments, online shopping, and consumer safety.
It helps Indian businesses, exporters, and **MSMEs** sell their products globally by making cross-border shipping and logistics easier.
The council creates simple frameworks that help small businesses move online and connect directly with national and global buyers.
It prepares guidelines to promote modern tools like **AI-powered commerce**, quick delivery logistics, and fast digital payment systems.
The organization plans to organize the annual **Indian E-Commerce Summit (IECS)** to discuss growth strategies with policy leaders and industry experts.

It brings various online sectors like travel, shopping, transport, and direct-to-consumer businesses together to solve shared problems.
Better cooperation between the government and businesses will create stable rules, attracting long-term funding and new technology into India.